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National Payments Corporation of India (NPCI) has tied up with famous Bollywood rapper Badshah to curate a song to promote the UPI Auto Pay feature. Badshah’s Song Life Hai Vav is inspired by the mission of facilitating companies to deliver innovative payment solutions to mangoes. This campaign is related to the company’s UPI Chalega mission.
Artists like Virat Kohli, Ranveer Singh, Jacqueline Fernandez, Dulquer Salmaan were seen in this mission.
What is UPI Auto Pay feature?
The National Payment Corporation of India had launched the UPI Auto Pay feature some time back. With the help of this feature, users can do their monthly fixed expenses in automatic mode. Under this, a payment of up to Rs 2,000 can be made every month. For payment above this, the user will have to use his UPI PIN. This system will work in the same way that every month a fixed amount is deducted from your account for purchasing any item of EMI with a debit card or credit card. UPI’s new feature Auto Pay can be used to recharge mobiles, invest in mutual funds, make loans, metro card payments, pay insurance or do any kind of online transaction.
According to media reports, Rajiv Pillai of NPCI has told about this deal that we are very happy with this deal with Singer Badshah. We believe that the Auto Pay feature will prove to be a game changer. He says that UPI is being used as payment in many types of business in the country. At present, the song made for promotion is available on YouTube and all popular music platforms. This song has been composed by YAAP. Let us tell you that the real name of rapper Badshah is Aditya Singh Sisodia. He started his career with Punjabi songs. He has also worked with Yoyo Honey Singh.